What is GEO? A complete guide to Generative Engine Optimization (2026)
GEO — Generative Engine Optimization — is the practice of organising content around the source-selection preferences of AI search engines, so that an AI assistant cites your brand when it answers a related question. This guide covers three things: what GEO actually optimises, the three fundamental differences from SEO, and the six components of a GEO architecture. The practical target is a set of self-contained paragraphs a machine can lift and cite without the rest of the page.